We make friendship bracelets while Kylie makes “Bestie Energy” highlighter.

It's far from strange.

Everything you need to know about the genderless cosmetic and fragrance collection.

In this multiverse, Black is the new orange.

Achieve a bold look in seconds.

No More Holding onto that 4-Year-Expired Mascara.

Beauty buffs have had their wallets at the ready all weekend.

Here’s how to get 20% off on Cloud Paint, Futuredew, and more.

But she’s still staying close.

Euphoria walked so you could run.

The new trend captivating your fave beauty influencers.

But is it really better than chocolate?

Helping you create the simple yet sexy look.

When beauty cares about animals.

Keeping your brows looking flawless.

Is this the new trend to spice up your makeup?

After being patient for so long, the wait is finally over!

Creating different results with just one product!

They will not be missed.

We love a 2-in-1 product!

We didn't see that one coming.

With Selena Gomez as our inspo!

And it’s not just playing a supporting role.

She's their first celebrity ambassador.

It’s giving all the festival vibes!

Get your hands on the collection now!

With multidimensional colors, here’s a range like no other.