Rimmel Are Officially Cruelty-Free!

Get the London look.


100% cruelty-free is the way every brand should be! From Garnier to Charlotte Tilbury, The Body Shop and now Rimmel London, these big brands are stamping the Leaping-Bunny on their products

We are living in the past here in the UK, as it is unfortunately still legal. With the UK having one of the largest numbers when it comes to experimenting on animals in Europe. 
The Home Office are not allowed to ‘grant licenses for animal tests for cosmetics products or their ingredients’, because during 1997-98 a ban was put in place for the use of cosmetic animal testing. Still, in Europe the way in which the link between both the ‘cosmetics regulations and chemicals safety legislation’ has been explained, is that ongoing tests keep being permitted.  

“At Cruelty Free International, we are challenging that and have recently been granted permission to take a judicial review against the UK Government - It’s not the brands that want to carry out these tests. These tests are required by regulatory authorities” - Kerry Postlewhite, Government & Regulatory Affairs Director at Cruelty Free International. 

A universal logo that everyone recognises, are at a ‘global gold standard for assessing cruelty-free’ items. The Leaping Bunny guarantees customers, that the products have been erased entirely from new animal testing. 

To get their Bunny status, in 2018 Coty Inc, ‘the company that owns Rimmel’, joined forces with Cruelty Free International. They then concluded that “it made total sense to continue it with Rimmel”. No changes are being made to their products apart from the Leaping Bunny stamp, which will be making its appearance soon! 


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