Steve Madden Is In Its Augmented Reality Era
Featuring Latto, Chloe Cherry and Bella Poarch.
Steve Madden has officially entered the world of augmented reality. For its Fall 2022 collection the label created Maddenwood, a virtual world featuring footwear and apparel from the latest line. Press play and you’re immediately transported to a psychedelic dimension where you come across Chloe Cherry, Latto and Bella Poarch.
Within this digital and immersive world, the trio of muses try to make it in Maddenwood by auditioning for their respective role. Auditioning for the role “Paloma,” Cherry is seen strolling down the street in yellow plaid skirt and black tank top walking a pet duck as lip plants and mushrooms emerge all around her. She enjoys the fantasy world while showing off the “Paloma” shoes—a pair of chunky black Mary Janes with a platform heel.
For Latto she goes after the role of “Cypress”, a serpentine seductress who’s like a modern day Medusa. In her world she turns her victims into stone while wearing a black and white psychedelic printed catsuit paired with the platform knee high “Cypress” boots. Lastly is Poarch who channels her inner psychic surrounded by floating metallic eyes as she is donned in a black mini dress paired with the mid-calf block heeled “Fantsie” boots.
Steve Madden’s new collection comprises an array of comfortable footwear, such as cowboy boots, platform heels, chunky sneakers and thigh high stilettos, and a brand new apparel collection—in which the clothing that the stars wore in the campaign videos are a part of. The campaign also includes a shopping edit, where consumers can directly buy pieces from the stars’ favorite styles.
The Fall 2022 is currently available to shop on SteveMadden.com.