Fenty Beauty Launches Hella Thicc Volumizing Mascara

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To celebrate the launch of its newest product - Hella Thicc Volumizing Mascara - Fenty Beauty transformed the city skyline and some of NYC's most iconic landmarks on March 20 with custom laser and velocity projections.

A projection of Rihanna’s eyes and lashes lit up the Brooklyn Bridge, Chrysler Building, The New York Public Library, Washington Square Park, Madison Square Garden, Atomic Clock Tower, Brooklyn Museum, and many more. 

Shortly after, each building was then illuminated with the official reveal of the Hella Thicc Volumizing Mascara, which will launch officially on March 28, 2023.



According to the brand, Hella Thicc Volumizing Mascara delivers volume to every lash with its "ultra-creamy" formula and tapered precision brush that offers maximum volume and control. Its brush catches and coats each lash with the optimal amount of formula to lift and volumize, without weighing down.
Suitable for all lash types, short, dense, fine and long, Fenty Beauty says Hella Thicc won’t budge and is sweat, transfer and humidity resistant so lashes can be bold and beautiful all day without the need for touch-ups.

Packaged in a unique geometric shape that won’t roll off your vanity, Hella Thicc is available in Rihanna’s go-to shade, ‘Cuz I’m Black,’ and will give lashes an ultra-black and matte finish.

Fenty Beauty Hella Thicc Volumizing Mascara will launch globally online on March 28, 2023, at Fenty Beauty’s, Ulta’s, Sephora’s and Kohl’s websites, and in-store March 31, 2023, at Ulta Beauty, Sephora and Sephora at Kohl’s locations.



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