Exaggerated eyeliner, beehive hair and a pink pout.

Your new go-to versatile, day-to-night palette.

The foundation you didn’t know you needed.

The secretive launch has everyone talking.

Our makeup bags could use a little fairy dust.

A collection of eyeshadows, lip gloss, blush and beauty sponges.

5 lip tips for going out with the old (and nude) and in with the (bold and) new.

Turn up for the must-have concealer arriving in 24 inclusive shades.

From the woman who brought you Bobby Brown.

This tips will leave you looking like a work of art.

The “anti-beauty” beauty trend.

Seriously worth the hype.

Sometimes good things really come in small packages.

20 products inspired by the iconic Bratz dolls.

Glow On The Go.

Products that help you and the planet.

We hope the rumours are true.

Is your beauty routine summer-ready?

and it's Olivia Rodrigo approved!

His estate says it's been a long time coming.

When you add Rue and Jules together you get Rules Beauty

Up your brow game with these 5 Must-Have products.

And, we are sooo ready.

Keep your eyes peeled.

Your quest for the perfect neutral just got easier.

5 easy ways to pull off the colorful liner look.

The years-long partnership ends after a number of allegations come forward.