Elon Musk Is Launching Himself Into The Beauty Industry!

Is This What A Billionaire Smells Like?


If being a cofounder of 6 different companies wasn’t enough, Elon Musk is, quite literally, releasing his own musk. From outer space into the beauty universe, the billionaire is launching his own perfume, brilliantly named 'Burnt Hair'. Musk jokes, “With a name like mine, getting into the fragrance business was inevitable - why did I even fight it for so long?” 

“Just like leaning over a candle at the dinner table, but without all the hard work” is how they describe the product, which is currently retailing at $100. Changing his Twitter bio to “Perfume Salesman” - ‘Burnt Hair’ has already sold over 20,000 bottles, with the entrepreneur insisting people purchase the product so he can buy Twitter

Now the latest out of numerous celebrities diving into the industry, following the likes of Brad Pitt, Rihanna, Ariana Grande and many more! The Tesla founder took to Twitter this week to announce his new investment alongside a photo of the red perfume bottle, calling it “The finest fragrance on Earth!”.

Due to start shipping next year, take a sneak peek and order your bottle via Boringcompany.com/burnthair.


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