Sydney Sweeney’s Secret To Plump Skin?
Laneige’s “bouncy & firm” serum.
Sydney Sweeney is serving glow goals with Laneige’s latest skincare must-have. As the face of the brand’s newest campaign, she’s giving all the credit to the “Bouncy & Firm” Serum—the newest addition to Laneige’s lineup of skin-plumping essentials.
What Makes It a Game-Changer?
The “Bouncy & Firm” Serum isn’t just another hydrating formula. Packed with peony complex, peptide water, R.E.D. flavonoid, and niacinamide, this serum works double time—locking in moisture while boosting collagen production for skin that stays firm, radiant, and resilient.
It joins the rest of Laneige’s “Bouncy & Firm” collection, which already includes the cult-favorite sleeping mask, eye sleeping mask, and lip treatment.
Sydney’s Skincare Philosophy
“What’s juicy, plump, and bouncy? My skin when I use the new Laneige ‘Bouncy & Firm Serum,’” Sweeney teased in the campaign video. “It always helps my skin bounce back.”
The serum is designed to work best when applied after cleansing and toning but before moisturizing, ensuring that its active ingredients penetrate deeply for maximum effect.
Where to Shop
The Laneige Bouncy & Firm Serum retails for $45 USD and is now available on Laneige’s website and Sephora. If dewy, lifted skin is the goal, this one’s a no-brainer.
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