Luxury fashion spends billions creating the illusion of perfection

The GucciCore beauty looks weren’t trying to create one woman.

Festival fashion has basically become its own Olympic sport at this point

Which feels surprisingly late for a brand this polished

They are turning the heel

There are pink hair dyes, and then there are PINK hair dyes.

This campaign knows exactly who it’s for

Marc Jacobs has always sat slightly awkwardly inside LVMH

The suite life gets sweeter

LOEWE x On LightSpray Cloudmonster

Like it knows people want their homes to smell expensive

They gave the whole thing atmosphere

And slightly dangerous on vacation

Fashion loans go missing more often than people think.

It was Saturday morning panic.