Inglot Names Julia Mayska Its New UK and Ireland Beauty Ambassador

Inglot is bringing a fresh face to its UK and Ireland beauty business, appointing beauty creator Julia Mayska as its new regional ambassador. The move gives the Polish-born cosmetics brand another way to connect with makeup fans through personality-driven content and beauty inspiration.

Mayska, whose full name is Julia Majchrzak, will represent Inglot across both markets as the brand looks to strengthen its local presence. Expect product showcases, makeup looks and content designed to make the brand’s extensive cosmetics range feel more accessible.

A New Chapter for Inglot

Image via @juliamayska

The appointment comes as Inglot continues to develop its UK and Irish business, with a stronger focus on direct customer relationships and digital engagement. In Ireland, the brand has also been expanding its retail reach, including a rollout into selected Dunnes Stores locations.

Founded in Poland, Inglot is known for its broad color cosmetics offering and professional makeup products. Its range spans everything from highly pigmented eye products to complexion essentials, giving creators plenty of room to experiment beyond the usual neutral makeup routine.

Beauty Marketing Gets Personal

Image via @juliamayska

Bringing Mayska into the fold reflects a familiar strategy in beauty: partnering with creators who can demonstrate products in real-world routines rather than relying exclusively on traditional advertising.

For Inglot, the challenge is turning that visibility into stronger connections with shoppers in two competitive markets. For beauty fans, the partnership offers another source of inspiration for discovering the brand’s products and trying new looks.

In a beauty landscape crowded with launches and viral favorites, a recognizable face can help a brand stand out. Now, Mayska will help Inglot make its case, one makeup look at a time.