From creation to potential sale and the impact of a celebrity brand on beauty standards and mental health.

Releasing monthly collections.

Witch style wins?

The stars that stood out in a sea of style

It's a new star in the making.

23 and soaring.

The company overhauls operations.

Upgrade your style and convenience.

You wanted a queen? Here’s half a dozen.

"We are forever!"

Red carpets won’t be the same without you.

An empowering anthem from a talented young singer.

The news follows a string of controversies with influencers and store closures.

Experiment with the formulae. 

Is This What A Billionaire Smells Like?

Lawsuit “must be dismissed” according to Lipa’s Lawyer.

This is the first time either brand has ventured into nail color.

Find an Ulta ASAP.

Keep reading for the complete list.

Your favorite celebrity may already be married and you don't even know it.

The London-based artist’s new track is an anthem for all your relationship woes.

It’s giving all the festival vibes!

Get your hands on the collection now!

With multidimensional colors, here’s a range like no other.

"#Scammys" is trending on Twitter.

Her name is it's just Cat and she literally sings with feline grace.

We got you covered!