Forma Brands' Workforce Reduction And New Directions

The company overhauls operations.


Forma Brands, the parent company of Morphe and Morphe 2, has recently undergone a major restructuring that resulted in the termination of 23 employees across various functions. The affected roles include social media managers, creative directors, marketers, influencer liaisons, and PR specialists. The company did not disclose the exact number of remaining staff, but it has confirmed that it has hired external agencies to handle some of the creative and marketing tasks.

The decision to reduce its workforce and outsource some of its operations was driven by a desire to make Forma Brands more resilient and adaptable to the changing dynamics of the beauty industry. The company recognized the need to adjust to the shifting preferences of consumers, the emergence of new social media platforms, and the evolution of influencer marketing. Forma Brands stated that it remains committed to its core brands, such as Morphe and Morphe 2, which have a loyal fan base and a strong presence in the market. However, one of its former partners, r.e.m Beauty by Ariana Grande, has decided to end its collaboration with Forma Brands and pursue other opportunities.