Ariana Grande is kicking off the holiday season with sparkle as she stars in Swarovski’s dazzling new “Party of Dreams” campaign. Captured by famed photographers Mert and Marcus, the campaign showcases Grande, the brand’s global ambassador, stepping into a glitzy nightclub filled with Swarovski’s iconic shimmer and allure.
Under the creative direction of Giovanna Engelbert, the campaign immerses fans in the Swarovski universe, where each guest arrives decked out in luxurious jewels and high-fashion attire. Grande herself shines in pieces from Swarovski’s “Millenia” and “Matrix Crash” collections, along with a custom couture look crafted by Engelbert, bringing together the elegance and joy of the season in true Swarovski style.
The campaign not only highlights Grande's stunning presence but also encapsulates the spirit of celebration and togetherness that the holidays bring. With its vibrant imagery and festive ambiance, the “Party of Dreams” invites fans to indulge in the magic of the season while showcasing Swarovski’s commitment to innovation and design. As the world eagerly anticipates holiday festivities, this campaign serves as a reminder to embrace glamour and connection, embodying the essence of what it means to shine during this special time of year.
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