Burberry's Brit Chic Runway Reign For Fall 2024
Daniel Lee's modern ode to British style.
As the leading luxury brand in the UK, Burberry takes center stage at London Fashion Week. Transforming east London’s Victoria Park into a spectacle, Burberry's grand eight-mast tent stands tall, with flags showcasing the revived ‘Burberry Equestrian Knight’ motif.
British star power
Amongst the star-studded audience, featuring luminaries like Joanna Lumley, Barry Keoghan, Jourdan Dunn, Cara Delevingne, Lila Moss, Naomi Campbell, and Karen Elson, anticipation fills the air for Lee's direction.
Radiating elegance, Naomi Campbell graces the runway in a captivating charcoal gown embellished with intricate beaded detailing, stealing the spotlight once again.
A new era for Burberry
With an emphasis on outerwear, Burberry's collection showcases rugged coats, including parkas, duffels, field jackets, artfully crumpled trench coats, and scarves wrapped around models' hair. Earthy tones dominate the palette, seamlessly blending browns and greens.
Designer Daniel Lee, facing immense pressure, aims to redefine Burberry's visual identity, balancing modernity with authenticity, glamour, and aspiration.
Avoiding the pitfalls of elitism or downmarket perception, Lee presents a collection resonating with British essence, underscored by Amy Winehouse's iconic soundtracks.
From high-collared trench coats to oversized shearlings and fleece gilets, FW24 exudes versatility and everyday elegance. Pinstriped suiting transitions seamlessly from day to night, complemented by sheer shirting and strapless eveningwear.
Notable designs include crushed velvet dresses, lemon-ruffled slips, and feathered sparkling confections, epitomizing the iconic cool britishness.
Closing the show, Maya Wigram, daughter of Phoebe Philo, signals a promising, iconic future for the fashion industry. While the classic Burberry check endures, outerwear emerges as FW24's defining element, offering a statement for every moment.
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