Everything You Need to Know About Mugler's Upcoming "Inside the Dream" Documentary
''Visionary,'' ''Genius,'' ''Pioneer.''
It is said that to celebrate a significant date, it is a must to commemorate it in style. And for the 50th anniversary of the French luxury brand Mugler, it was no different. The result of the festivity is the new documentary, "Inside the Dream: Mugler," directed by Matthieu Menu, who also did "Inside the Dream: Dior" in 2023. Set to premiere a day before the Spring/Summer 2025 show at Paris Fashion Week, the production will be on Canal+ in France on September 25th and soon on selected platforms, such as Prime Video.
In 60 minutes, Menu's film produced by Terminal 9 will look back at five decades of innovation, whether by delving into the history of the label, the theatrical shows that have achieved cult status among fashionistas, the famous "Chimère" dress, actress Zendaya in the "Machinenmensch" robot suit from Fall/Winter 1995 couture on the red carpet of ''Dune: Part Two'' premiere, the legendary archives, the popular fragrances such as Angel, Alien, and Alien Goddess, and the enduring impact that the brand has had and still has on fashion—from its early Manfred Thierry Mugler days to the current Casey Cadwallader.
Starring several personalities who have become synonymous with the Parisian brand, such as Paris Hilton, Zendaya, Pat Cleveland, Iman Bowie, and members of the Mugler team, like Creative Director Casey Cadwallader, L'Oréal Luxe President Cyril Chapuy, and Global Brand President Mugler Fashion & Fragrances Danièle Lahana-Aidenbaum, the production will also include the making of the Spring/Summer 2024 runway show and feature the fashion and fragrance teams that have been part of Mugler's ongoing success story, as shared by Lahana-Aidenbaum via WWW.
"It is a celebration of the past, a vibrant snapshot of the present, and a bold declaration of our future," said the Global Brand President of Mugler. “By sharing the house’s story, we hope to inspire the next generation of creators and those who dare to dream big,” she adds.
Described by many leading industry insiders as a tribute to the visionary legacy of Mugler and how, under Cadwallader's leadership as creative director, the French luxury label continues to challenge convention with its signature spirit of fierceness, inclusiveness, and its enigmatic aesthetic, the feature captures how the label revolutionized the fashion world and continues to shape the future of the industry.
Whether through iconic runway castings with Mugler icons like Debra Shaw, Shalom Harlow, Jerry Hall, Eva Herzigová, and Connie Fleming, or contemporary favorites like Precious Lee, Alex Consani, Colin Jones, Mona Tougaard, Yasmin Wijnaldum, and Paloma Elsesser, dressing musicians like Charli XCX, Beyoncé, and Dua Lipa for their performances, having celebrities like Hunter Schafer and supermodel Anok Yai as the face of its fragrances, and having stars like Lisa, Margot Robbie, and Cailee Spaeny sport Mugler looks at the red carpet, the Parisian label holds its power to this day. And now, with ''Inside the Dream,'' that's not likely to change any time soon.
Connect with Facebook