The much-loved brand joins more than 60 other organisations in signing the U.S. Plastics Pact.

We’re In Pink-Hued Heaven.

"Flowers in the city are like lipstick on a woman -- it just makes you look better to have a little colour"

These products give the no-makeup, makeup look a whole new meaning.

Who lives in a makeup bag under the sea?

Make custom lip shades regardless of how far you live from New York, Toronto or California.

“Wingproof technology”

Beyoncé-worthy bone structure, here I come!

The collection is as jaw dropping as we were hoping it to be.

Screenshot their names and bookmark this page.

But baby, they’re back.

Sephora has finally banned mink-fur lashes.

The collection is a nostalgic throwback to the 90s

Putting the solidarity of beauty brands to the test and demanding action.

Start clearing space in your makeup stash!

Brb, splurging on all of these.

With 12 different makeup looks designed for characters from the famous video game.

Their mini eyeshadow palettes are back and the crowd goes wiiilllddddd!

Kanye West prepares to expand his Yeezy empire with skincare, beauty and fragarance lines.

The retailer will be buying at least 15% of its products from Black-owned businesses.

Coming in a nourishing (ultra kissable) formula infused with aloe vera.

The eyeliner is a serve! Okay, miss beauty guru. 

70 stores will open across 13 states.

Only 100 limited edition kits are going to be available!

In Celebration Of Pride Month.

Get May 19th in the diaries ladies!

Who says you need to be a big spender for killer brows?