Gucci Beauty Launches New Foundation And Primer Duo

The range that highlights diversity and inclusivity.


Face makeup can arguably be one of the trickiest things to get right and deciding whether or not to splurge on a high-end treat can sometimes be a risk that isn’t worth taking. The mission to create a flawless base that doesn’t look cakey after a few hours, is one that many are familiar with and even more so now in these mask-wearing times. With a whole range of luxury beauty brands targeting youthful, hydrated complexions, it can be very overwhelming deciding which brand to add into your everyday routine.

However, Gucci Beauty have announced a new release to accompany their ever-growing collection, with a two-piece duo that focuses on diversity within beauty, as well as “enhancing individuality, not concealing it” – Alessandro Michele, commenting on the latest launch. 

The new Silk priming Serum (Serum De Beaute Fluide Soyeux) and Natural Finish Fluid Foundation (Fluide De Beaute Fini Naturel) are the brands latest additions which feature the iconic, signature pink and black embossed packaging complete with the Gucci logo. The sleek and minimal design continues to the bottles themselves which boast a dusty pink and gold color scheme. 

The former product acts as serum-based primer which is designed to leave skin feeling soft and replenished throughout the day, without leaving an unwanted sticky feeling on the surface of the skin. It boasts a lightweight feel that in turn conceals fine lines and pores creating a smooth base. The latter can be used sparingly for a ‘your skin but better’ look or built up to give a personal desired finish. The foundation is available in 40 different shades that vary in tone and when used with the primer, is said to leave a dewy natural finish. 

The two new launches are currently priced at approximately $64 USD for the primer, and approximately $68 USD for the foundation and are available to purchase at Gucci stores

Be sure to take a look at part of the campaign on Gucci Beauty’s Instagram below.


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