REFY: The Beauty Brand Explained

The innovative makeup brand that eases up your routine.


REFY has taken social media by storm with their ‘simplified beauty’ concept taking off with beauty influencers on TikTok and Instagram. Jess Hunt and Jenna Meek, beauty entrepreneurs and founders of REFY, launched their brand in 2020 with a Brow Sculpt, Pomade and Pencil. Their aim was to remove the complexities from brow routines they were seeing at the time, favouring a natural and effortless look for on the go. Consumers ATE up this concept, with stock selling out in six weeks and the REFY brand growing in stature and recognisability.



Today, REFY has branched out past the brows and have an entire collection developing only the ‘essentials’ with simplicity that stands out in an oversaturated cosmetic market. Their products are vegan, cruelty-free and fragrance-free, with formulas designed to suit all skin types and tones. 

We’re breaking down REFY’s cult products to create the ultimate makeup arsenal for a quick and efficient daily routine. Here are some of our top picks from the collection to simplify your makeup collection this Spring:

REFY Lash Sculpt

The brand’s latest launch is a sculpting and lengthening mascara. The selling point of the product is a uniquely curved comb applicator to define and visibly lift the lashes, an innovative mascara compared to others on the market. The formula itself is lightweight and transfer-proof, infused with Vitamin E and Panthenol to nourish lashes and increase shine. 

REFY Lip Sculpt

This lip liner is dual-ended to create a naturally sculpted shape and fill in fine lines for a longer-lasting lip color. The lip pencil comes in six neutral shades: three with a brown undertone and three with a pink undertone. On the opposite end is a setter which creates a smooth, matte finish to the lips in order to maintain your lip colour for up to 10 hours. 

REFY Brow Sculpt

This unique concept is a brow gel formulated between a wax and a gel to keep brows firmly in place and create that laminated brow look. Similar to the Lash Sculpt, the product features a unique dual-ended comb to shape and comb the brows to your desired shape, which will be set until you wash it out.

REFY Brow Pencil

This brow pencil allows you to create hair-like strokes to your brows due to its ultra-fine tip and is formulated with synthetic beeswax for a smooth application and pigmented color. It is available in light, medium and dark with the shades being buildable to recreate the exact shade of your hair color. 

REFY Lip Gloss

This gloss has a metal applicator to cool and soothe the lips, whilst the formula is refreshing and hydrating to add shine to bare lips or any shade of Lip Sculpt. 


Simplify and innovate your makeup routine today and check out REFY’s latest products on their website.