The Best Celeb Beauty Drops This January

Our payday wishlist is written by the celebs.


January has seen an array of standout beauty drops to kick start the new year, and our favorite celebrities are making sure we don’t go short of new products to try. From skincare staples to makeup marvels, the beauty industry has been buzzing with new additions and ingenious ways of marketing them to their audiences. Our fave celebs Hailey Bieber, Kylie Jenner, Kim Kardashian, Rihanna and Selena Gomez have put their hard work out there into the beauty industry, so let’s discover the benefits of each products and which ones you will be running to pick up when that January payday finally hits. 

Rhode Skin
Pineapple Refresh Cleanser 


I’m sure that everyone and their neighbour's dogs have heard about Hayley Bieber revealing her new Pineapple cleanser by masking it inside of a bath bomb. Marketing genius if you ask me. This daily balm is perfect for both morning and night, infused with pineapple extract, green tea extract and polyglutamic acid (or PGA) for the ultimate skin refresh. 

Shop the product here.

Kylie Cosmetics
Power Plush Longwear Foundation


The youngest of the Kardashian/Jenner fam has just dropped her latest product: a medium coverage, buildable foundation promising 12 hours of weightless wear. The finish is a perfect your-skin-but-better feel using a satin formula that isn’t too dewy or matte.  

Shop the product here. 

The New Neutrals Collection 


Kim’s latest collection consists of her ‘Classic Mattes’ eyeshadow pallete, Soft Matte lipsticks and the logn-awaited revival of her cult favorite lip liners in a matte khaki packaging. Just so classic Kim. The collection contains versatile shades for any skin tones, making it the perfect addition to any makeup artists’ kit. 

Shop the collection here.

Fenty Beauty
We’re Even Hydrating Longwear Concealer


Ri-Ri is joining in on the skincare-makeup fusion craze with her latest concealer launch, which hydrates puffy under-eyes as well as provides 12-hour dark circle coverage. But don’t be fooled by its nourishing ingredients, this formula is prepared to survive the elements by resisting creasing and eliminating sweat and humidity with its waterproof properties. 

Shop the product here. 

Rare Beauty
Find Comfort Hydrating Hand Cream


TikTok’s favorite hand cream has a hidden secret: the ergonomic packaging has been designed to double up as a hand massager to relieve tension. Rub this cashmere, jasmine and lemon formula into the base of your thumbs and pinky fingers for noticeably more hydrated hands.  

Shop the product here.

Final thoughts

The beauty landscape is always growing and diversifying, with more and more influencers and celebrities getting involved and developing their own products. But what do you think, are celebrities taking over the beauty scene or should we leave it to the big brands?