Everything You Need To Know About Bella Hadid’s New Fragrance ‘‘Eternal Roots’’

It's woody, flirty, and has just the right amount of sweetness.

POSTED BY ANA BEATRIZ REITZ

Since Ôrəbella’s founding in 2024 by model Bella Hadid, the fragrance label has been a favorite of fashionistas and beauty devotees, either for Hadid's singular appeal as a fashion icon, the brand's spiritual ethos, or its products' essential oil-based formulas for sensitive skin.

 The beauty mogul's debut fragrances, Window2soul — a sheer floral scent —, Salted Muse — with woody marine notes —, and Blooming Fire — with warm floral touches —, were an instant success, capturing different moods. Then came Nightcap, a spicy ginger scent with sweet vanilla layers and woody sandalwood touches that fully piqued people’s interest. Now, there’s a new Ôrəbella fragrance on the block: Eternal Roots. 

Described as a woody-fruity scent, Eternal Roots blends the juicy appeal of lychee and raspberry blossom with the sweetness of pink sugar, the coziness of suede, and the richness of vetiver and papyrus. In an interview with Elle Magazine, the model revealed that she was inspired to name the fragrance when she felt most connected to herself and to the eternal roots of Mother Nature. 

In Hadid's own words, Eternal Roots is a ''tribute to personal growth and a reminder for us all to embrace joy, strength, and balance through life's journey.'' Eternal Roots, much like all the other four fragrances, is now available on the brand's website in 10-, 35-, and 100-ml sizes.

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