Going Viral: How to Get a Lot of Views on TikTok and Monetize Your Creativity

TikTok, boasting over one billion active users, is a leading social media platform. Content creators, numbering in the millions, leverage its popularity to consistently share short-form videos akin to Vine and Instagram's Reels. Since its 2016 launch, TikTok has consistently grown, prompting tech giants to develop their versions. The app's success has not only sparked a cultural reset but is also influencing a generation.

Viral videos on TikTok have proven instrumental for individuals and organizations in promoting themselves, products, and services. Like other social media platforms, TikTok is an effective channel for businesses to boost sales and for creators to generate income through entertaining and innovative content.

Can you make money on the platform according to TikTok marketing? You can earn through brand partnerships, selling products or services, collaborating with other creators, collecting tips from viewers, and obtaining TikTok followers. While TikTok doesn't directly pay creators for video uploads, they offer funding based on views, engagement, and genuine user interactions. To qualify, focus on building organic viewership and followers.

To get monetized, creators with 1,000+ followers can livestream and join the TikTok Creator Fund for additional earnings tied to video engagement. Users can support creators by buying coins, which can be converted into real money. Growing your followers organically is crucial as it determines your reach, influence, and interest in your content.

While the TikTok Creator Fund pays around two to four cents per 1,000 views, creators with 100,000+ followers earn $200 to $1,000 monthly, and those with over a million followers can make $1,000 to $5,000. High-profile TikTok stars, like Charlie D'Amelio, with 149.4 million followers, can earn substantial amounts through brand deals and partnerships.

These earnings are estimates, and the final amount depends on factors such as video views, engagement, affiliate links, brand deals, and merchandise sales. For influencers, using a TikTok Money Calculator by entering usernames, likes, followers, and videos can provide an estimate of potential earnings.

View on TikTok - What Is It?

TikTok views are straightforwardly counted when your video begins playing. Whether the video autoplays, loops, or is watched multiple times by a viewer, each instance is considered a new view. It's worth noting that views from watching your video are not included in the count. While encouraging viewers to watch the entire video is a separate challenge, the relatively low threshold for what constitutes a "view" makes accumulating metrics on TikTok relatively uncomplicated.

What Is the Payout Structure for TikTok Views?

To recognize and reward the creativity and dedication of its most successful users, TikTok introduced the Creator Fund in August 2020. The fund aims to provide additional earnings to creators who passionately engage with their audience and inspire them with innovative ideas.

TikTok emphasizes that the Creator Fund allows its creators to earn extra income as a token of appreciation for their commitment to connecting creatively with their audience.

Unlike a fixed fee or payment plan, the Creator Fund's available amount fluctuates daily. On average, creators can anticipate earning between $0.02 and $0.04 for every 1,000 views they receive.

However, specific eligibility criteria must be met to tap into TikTok's generosity. Creators seeking payments from the Creator Fund must:

• Be at least 18 years old.
• Have a minimum of 10,000 followers.
• Accumulate a minimum of 100,000 video views on TikTok in the past 30 days.
• Reside in the US, UK, France, Germany, Spain, or Italy (apologies to Canada).
• Ensure their TikTok account complies with Community Guidelines and Terms of Service.

You can apply for the Creator Fund through the TikTok app if you meet these criteria. Navigate to Settings and Privacy, then access Creator Tools and Creator Fund. Eligible creators will then be prompted to provide contact information and agree to the terms outlined in the Creator Fund Agreement.

1. Approaches to Obtain More TikTok Views

Unlocking greater visibility on TikTok requires a strategic approach that goes beyond mere chance. In this comprehensive guide, we unveil 15 proven strategies to elevate your TikTok views and captivate a wider audience.

1. Obtaining the Power of Hashtags

Hashtags serve as a crucial element in your arsenal, guiding the platform's algorithm to identify the essence of your content and its potential audience. Crafting an effective TikTok hashtag strategy involves delving into specific and relevant hashtags while keeping a vigilant eye on trending topics to amplify your content's visibility. Navigate to the Discover tab and select Trends to stay updated on the latest and most popular hashtags, allowing you to fine-tune your strategy.

2. Short and Sweet Wins

In a landscape where TikTok videos can now span up to three minutes, the allure of shorter videos under 30 seconds shines brighter, increasing the likelihood of securing a coveted spot on the For You page (FYP). The charm lies in concise content's fast-paced, rewatchable nature, making brevity an indispensable ingredient for success. Embrace the art of keeping it short and sweet to capture and retain viewer attention effectively. Obtain a clear call to action.

3. Ride the Soundwave

Like hashtags, TikTok Sounds has its ebb and flow of popularity. Stay attuned to recurring sound clips, as they often become trends in their own right. Discover the latest trending sounds by tapping the Create (+) button, then Add Sound, allowing you to explore and incorporate the most popular audio clips into your content. Riding the soundwave adds a dynamic element to your TikTok videos and keeps your content aligned with the pulse of trends.

4. Know Your Audience

Dive deep into the diverse sub-genres thriving within TikTok videos to identify and authentically connect with your target audience. Immerse yourself in popular accounts within these communities, keenly observing their effective use of hashtags, content formats, and cultural references. Actively engaging with likes and comments is a valuable tool to build meaningful relationships within your specific audience, fostering a community around your content.

5. Educate with How-To Videos

Harness the power of educational content, a genre that resonates exceptionally well on the platform. Such have attracted views on TikTok and engagement, whether they're tutorials, answers to frequently asked questions, or revelations of surprising industry insights. Providing genuine value through informative content positions you as an expert in your field and establishes a connection with viewers seeking knowledge, further boosting your TikTok visibility.

6. Dabble in Duets

Capitalize on innovative Duets features to seamlessly piggyback on the success of popular TikTok videos. Sharing a split-screen with another user's content can enhance engagement by singing along, creating entertaining dialogues, or offering your unique perspective. This collaborative approach not only showcases your creativity but also serves as a strategic way to increase views by associating your content with proven and popular TikTok trends.

7. Collaborate with Influencers

Extend your reach by strategically collaborating with influencers, celebrities, or other brands within the platform ecosystem. Including a special guest in your video not only adds novelty but also attracts the followers of your collaborator. This cross-pollination of audiences provides a valuable opportunity to tap into a broader demographic and amplify the visibility of your content on TikTok.

8. Cross-promote on Other Platforms

Integrate your TikTok content seamlessly into your broader social media strategy by strategically sharing teasers and snippets on other platforms. Utilize the power of Instagram Stories, Twitter links, and other channels to create a cohesive omnichannel social campaign. This enhances your overall brand visibility and directs your existing audience from other platforms to discover and engage with your TikTok content.

9. Maintain Viewer Engagement

Recognize that even a fraction of a second counts as a view, but sustaining high completion rates is paramount. The TikTok algorithm favors videos that capture and retain viewer attention until the end. Craft captivating introductions, infuse your multiple videos with value, and use captions strategically to encourage viewers to stay hooked. By prioritizing viewer engagement, you enhance the chances of your content being recommended on the For You page.

10. Optimize Captions for SEO

Unleash the power of the 150-character TikTok caption as a potent tool for more than just a creative description. Use this space strategically to convey why viewers should invest their time in watching your video. Additionally, consider incorporating relevant keywords into your captions to contribute to a robust SEO strategy, ensuring sustained visibility and discovery over the long term.

11. Switch to a TikTok Creator or Business Account

While pro accounts won't directly boost your presence on the For You page, migrating to a Creator or Business Account unlocks valuable metrics and insights. These insights provide a deeper understanding of your audience, allowing for more informed content planning and timing. Empower your TikTok strategy with the analytics and tools these accounts offer.

12. Strategic Posting Times

Elevate your TikTok game by analyzing your TikTok account analytics to pinpoint the times when your followers are most active. Posting strategically during these peak hours maximizes your video's visibility and engagement. Leverage scheduling tools like Hootsuite to optimize posting times, ensuring your content reaches its audience when they are most receptive.

13. Frequent Posting to Obtain Viral Content

Embrace the fast-paced nature of TikTok by adhering to the platform's recommendation of posting 1-4 times per day. Frequent posting increases your visibility and heightens the likelihood of landing on users' For You pages. By consistently delivering content, you maintain an active presence and cater to the voracious appetite of the TikTok audience for fresh, engaging material. The posting schedule will be important for you.

14. Prioritize High-Quality Content

Align with TikTok's preferences by prioritizing the creation of high-quality TikTok videos. Invest in good lighting, ensure top-notch sound quality, and incorporate engaging edits. The vertical format, seamless sound integration, and utilization of trending effects all contribute to the overall appeal of your content, making it more likely to capture and retain viewer attention.

15. Create Playlists

Utilize the exclusive playlist feature to curate themed collections of your high-quality videos. This unique offering, available to select creators, allows viewers to easily explore content similar to what they've previously enjoyed. If you're part of the privileged club with the option to create playlists in the Video tab, seize this opportunity to enhance viewer engagement and provide a tailored viewing experience for your audience.

Final Thoughts

In the dynamic world of TikTok, achieving viral success not only hinges on creative content but also demands a strategic approach to engagement and visibility. As we've explored various tactics to garner many views on TikTok and capitalize on your creative endeavors, we must distill these insights into a cohesive plan for success.

Firstly, understanding the algorithm is akin to unlocking the secret passage to virality. Hashtags, those little powerhouses of categorization, play a pivotal role for discover page virality. You can significantly amplify your content's reach by crafting a nuanced hashtag strategy that involves delving into niche tags and staying abreast of trending topics. Leverage the algorithm's love for trending sounds.

Knowing your target audience is akin to speaking their language. Dive into sub-genres on TikTok, observe successful accounts, and engage with your community. Building relationships through likes and comments fosters a sense of belonging and is a powerful tool for organic growth.

Educational content has proven to be a golden ticket for capturing attention. You provide genuine value through tutorials, answering FAQs, or unveiling industry insights positions you as a valuable content creator, enhancing your chances of going viral.

Collaboration is another avenue to explore. Whether duets with other users, teaming up with influencers, or engaging in cross-promotion, tapping into existing communities can catapult your content into new realms.

Viewer engagement, often overlooked, is the backbone of virality. Craft your TikTok video with compelling introductions, offer real value, and use captions wisely to keep viewers hooked until the end. Remember, the TikTok algorithm favors videos that hold attention.

Monetizing your creativity comes as a natural progression. Switching to a Creator or Business Account provides insights that can shape your content strategy. Consider optimal posting times, frequent posting, and consistently delivering high-quality content. Building playlists for your content further enhances the viewer experience, creating a curated journey through your creative universe.

In conclusion, while the path to TikTok stardom may seem elusive, it's built on understanding the platform's nuances, engaging authentically, and consistently delivering content that resonates with your audience. By embracing these principles, you increase your chances of going viral and lay the groundwork for a sustainable and monetizable creative journey on TikTok. So, unleash your creativity, and let the TikTok community witness the magic you bring to the platform.