Marine Serre's New Fall/Winter Collection
Silk scarf flags.
Marine Serre's Fall/Winter 2024 campaign takes a creative dive into a fusion of Renaissance art and the distinct style of Flemish primitive painters, blending historical inspiration with futuristic vibes. Set against a mystical twilight backdrop, the campaign blurs the boundaries between reality and fantasy, offering a unique lens through which to explore the FW24 collection.
This season, the campaign presents various groups, or "tribes," all dressed in Marine Serre's signature crescent moon prints and carrying silk-scarf flags representing imagined utopian nations. The scenes—featuring everything from mysterious rituals to communal gatherings and shelter in deserted vehicles—reimagine the brand's community through a fantastical yet grounded visual narrative.
Highlighting standout pieces, the collection features airbrushed leather garments, full-body moon-printed jersey outfits, and reworked T-shirts, accented with trompe-l'oeil python patterns and floral jewelry. Sustainability remains a key focus, with the use of regenerated fabrics bringing an eco-conscious edge to the collection’s artistic and dreamlike vision.
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