Latest Farfetch Campaign Focuses On Sustainability
Positively Farfetch: The Conscious Collection.
As a celebration of World Environment Day (5th June) and World Ocean Day (8th June), Farfetch has launched its new Positively Conscious campaign which has a key focus on sustainability. The collection will be live on the Farfetch platform throughout the month of June.
The luxury shopping platform aims to focus on the brands and products that truly embrace sustainability. In an effort to combat the fast-fashion impacts on the planet, people and animals, the collection has included products which are made from certified materials and created by a certified manufacturing process. Some of the items are also previously owned or belong to a brand that has a high score with the ethical rating agency Good on You.
Farfetch have always been mindful of sustainable fashion. As the platform was built with the purpose of selling existing stock from small worldwide boutiques, it has significantly minimized the total amount of clothing waste.
See the eco-friendly campaign below, photographed and directed by Joyce Ng and styled by Tati Cotliar. Some examples of brands used in the campaign include Stella McCartney, Ganni and Bode. Shop the full collection online here.