Noah and PUMA Introduce a Fierce Fall/Winter 2024 Collection
NY-Inspired Collab.
Noah and PUMA have teamed up for a unique Fall/Winter 2024 collaboration that reimagines New York City's "sixth borough" as nature itself. Brendon Babenzian, co-founder of Noah, explains the concept behind the collection: “It’s really cool that you can live in a place like New York City and still find the need for hiking boots or outdoor gear to explore, even if it’s just for a day. That’s the essence of this collection.” He also highlights how the design was inspired by the history of outdoor gear, which has become a go-to for city dwellers thanks to its durability and toughness.
The first drop of the collaboration centers around the Noah x PUMA Suede Classic Mid. Noah has given PUMA’s iconic 1968 sneaker a fresh, utility-inspired twist, turning it into a stylish mid-top in a sleek blue and black colorway. It’s the perfect blend of streetwear style and outdoor functionality.
But the collection doesn’t stop at footwear. It also includes a variety of apparel designed for both urban living and outdoor exploration. Key pieces include the cozy Fair Isle sweater paired with a matching beanie, retro-inspired puffer vests, and rugged twill outdoor pants. For those who prefer laid-back basics, the collection offers sustainable options like heavyweight recycled cotton raglan hoodies and graphic tees.
Looking ahead to the second drop, the collaboration teases high-top and low-top hikers featuring GORE-TEX waterproofing, promising even more functional yet fashionable footwear for city adventures or outdoor escapes.
Drop one is now available on Noah’s website, with more to come—so stay tuned for the next release and gear up for your urban or nature-filled explorations.
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