Elevate Your Activewear: LOEWE x On
Luxury and performance unite in the latest capsule collection.
Designer labels launching collaborative capsule collections appears to be all the rage, especially in recent years. Partnering with niche brands, focusing on different product categories, or appealing to various regional markets allows high-end labels and their collaborators to reach new audiences. Benefiting everyone involved, this marketing strategy creates a win-win scenario.
A perfect example of this phenomenon is the collaboration between Spanish luxury brand LOEWE and sportswear company On, who have teamed up to create a luxurious and technical activewear line.
In their second collaboration together, LOEWE and On have refined their previous project: the Cloudtilt sneakers. The star of the show, the luxury Cloudtilt 2.0 features a new multilayer upper with enhancements such as rubber toe guards and extra cushioning. Available in six colorways for both men and women—ranging from neutral grey and tan to bold green and blue, and electric pink and yellow—the footwear is embellished with sleek branding from both LOEWE and On.
Perfect for the long-distance athlete, these lightweight and airy shoes are made of polyester with an engineered light foam midsole. Utilizing On’s signature CloudTec Phase technology, the running shoes are made for comfort and are enhanced with rubber pods. True to their name, these kicks simulate the feeling of walking on a cloud.
The collection extends beyond just sneakers. Loewe and On worked together to create meticulously designed activewear for women and men, taking advantage of state-of-the-art technologies for maximum comfort. These products are built to resist the forces of nature. The versatile apparel range includes performance tops and matching shorts, lightweight storm jackets, and puffer vests, ensuring you have everything needed for an active day in any weather.
Noteworthy pieces include the co-designed parka, which comes in multicolor hues of white, blue, and grey. With a lightweight fit, this outerwear is crafted from a 3-layer laminated plain weave shell for paramount resistance against wind and water. The standout feature? A detachable water-repellent vest, offering two products in one.
Another fan favorite is the On x LOEWE puffer jacket, available in multicolor white and blue. At a hefty price of just over $2,000, this functional and stylish piece is made with a lightweight water-repellent shell, ensuring comfort during your excursions.
All of these stunning garments can be mix-and-matched to create the perfect ensemble, distinctively curated by you. The apparel features a reflective Loewe x On anagram and an additional co-branded logo on the back, allowing wearers to showcase the designer collaboration proudly.
With dozens of options to choose from, the Spring/Summer 2024 Loewe x On collaboration is perfectly versatile. If you’ve been eager to work out with style and class, this collection is the one for you.
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