Loewe's Spelling Bee: Aubrey Plaza In Hilarious New Campaign

Take a seat and enjoy the most chic campaign of the season. A brand that stands for cultivated style, Loewe has recently presented its latest campaign that blends elegance with a quirky undertone. So, who took center stage at the ball? Well, none other than the incredibly versatile and extremely witty Aubrey Plaza together with the hilarious Dan Levy who also wrote this short film!

Just picture this: a 70s-inspired school auditorium, at the front facing the stage, sits a smartly dressed Dan Levy and greets Aubrey, who walks in beaming excitement and dressed also smartly for the occasion. 

Which occasion have these two been invited to, you may ask? No other than a classic spelling bee, and the word of the night? 'Loewe' of course!

As Aubrey took the stage, she stood out with her nerdy and chic outfit, but it was her contagious smile that captivated the audience. With a twinkle in her eye, a hint of nervousness and a wide grin, she embarked upon a seemingly lifelong verbal journey, throughout the decades,  trying to spell out:

 L-O-E-W-E

It turned out that Loewe was a powerful opponent and made Aubrey struggle and make fun of herself. Evoking many laughs from the audience members. As Dan grew frustrated by Aubrey's difficulties, we spectators root for her to get the job done. In the end, while Aubrey may not have won the spelling bee, she sure won over hearts with her mesmerizing mix of wit and style. 

Despite the most imaginative twists and turns, Aubrey's performance truly embodied Loewe's undying charm. Her every light-hearted attempt to break down the difficult word highlighted not only her impeccable sense of style but the quirky, fun side of the label.

The witty and comical approach towards this campaign is what made it so fabulous that, as a viewer, you not only want to purchase the entire clothing collection, but you also never want the spelling bee to end. 

Have a look at this amazing campaign video below and shop the latest pieces on: www.loewe.com