K-Pop Girl Group NewJeans May Be Partnering with Dior

Haerin was spotted wearing the luxury brand en route to the 2022 MAMA Awards.

POSTED BY KASEY O'CONNELL

NewJeans is the latest K-Pop group to take over the fashion world. The five-member girl group from ADOR, a sub-label of HYBE Corporation which manages BTS, released their debut single in July 2022 to immediate success. They quickly became known for their 2000s-influenced style. 

 

 

Lead singer Hanni has already signed with Gucci as a brand ambassador, and fans are speculating that Haerin may be next. At an airport appearance on the way to the 2022 MAMA Awards, she was spotted in a fur-lined black zip-up jacket and flared dark wash jeans, both from Dior’s latest collection. She paired the outfit with the black and white Dior Boy Loafer and floral Lady D-Lite bag. 

NewJeans has often been compared to Blackpink, a group where all four members are fashion ambassadors for luxury brands. Speculation of a Dior partnership has been happening ever since the luxury brand followed NewJeans on Twitter. The girl group also wore head to toe Dior in a Harper’s Bazaar Korea editorial. Will Dior be the next brand to partner with the rising stars? We’ll have to wait and see.

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