Gigi Hadid Endorses Givenchy's New Voyou Bag In SS23 Campaign
The Voyou is the new Givenchy must-have accessory.
Matthew M. Williams, the Creative Director of Givenchy, enlisted the one and only Gigi Hadid to star in the luxury Maison’s latest SS23 campaign, where she’s seen clinging on to what appears to be the brand’s latest sac for the coming season.
Captured through the lenses of Heji Shin, Hadid wears a form-hugging gathered and backless dress in pistachio with matching gloves, maintaining a monochromatic moment and complementing one of the Voyou’s registered colors.
On the other side of the spread, Gigi holds a dark version of the Voyou, styled with baggy effortless jeans and Givenchy’s Crossed-Front Leather Brassiere, wearing the top equally as well as her younger sibling Bella did in the brand’s SS23 runway show last year.
While the main focus of the editorial is the bag, it wouldn’t be a Givenchy campaign without full head-to-toe advertisement, for the 3D-printed nylon Giv-Cut sunglasses also make their debut in the campaign.