DAWN SS25: Sustainable Denim & Y2K Sportswear Collection

For Spring 2025, DAWN is making a bold move in sustainable fashion, blending Y2K-inspired sportswear, double denim, and innovative materials. With Zero Virgin Cotton, Printed Denim Tencel, and Earth Colors, the Fairwear Leader brand proves that fashion can be both eco-conscious and effortlessly stylish.

Women: Denim in Every Form

DAWN embraces soft, lightweight, and fluid fabrics, introducing its first-ever denim material without new cotton. Made from 40% recycled post-industrial waste cotton, 58% Refibra Tencel, and 2% Roica, this fabric marks a major step toward a circular fashion industry. Roica, a biodegradable stretch yarn, replaces conventional elastane, ensuring comfort with sustainability.

All-over print denim mimics classic washes through a low-impact printing technique, while the Earth Colors palette, made from 99% natural mineral pigments, introduces the shades Very Berry and Rock Olive. Complementary Natural White untreated cotton styles offer a laid-back, everyday look, while patchwork denim embraces the upcycling trend, bringing it into the mainstream.

Wear it Baggy

For Spring 2025 denim, DAWN plays with volume and structure, with waistlines sitting between the hips and waist. The baggy pants trend returns with the NOVA Bermuda, featuring couture-inspired tailoring and an adjustable waistband that allows it to be worn both low-rise and high-waisted. The Double Denim aesthetic is key, with matching jackets or vests in light denim tones like bright blue, light grey, and Natural White, alongside Earth Colors Very Berry and Rock Olive. For those leaning towards darker washes, options in Medium and Raw Blue complete the range.

Men: Classic Fits with a Modern Twist

For its third menswear collection, DAWN introduces three core fits: Morrow Slim, Rise Tapered, and Dusk Straight Regular. The color palette reflects timeless denim shades like Natural White, Vintage Blue, and Faded Black, alongside the new slate grey and trend-driven Very Berry and Rock Olive. A wide-leg chino fit joins the lineup, while Double Denim styling continues with Bermuda shorts paired with shackets or vests, giving the collection a fresh, contemporary feel.

Release and Availability

Women: Available in W24–33 / XS–XL, priced between €129 and €169
Men: Available in W29–36 / S–XXL, priced between €129 and €159
Launch dates: July, August, and September 2025

DAWN continues to prove that sustainability and trend-forward fashion can go hand in hand, offering a collection that is both innovative and timeless.