32 Fashion Brands Including Chanel and H&M Sign A Pact To Reduce Environmental Impact

It’s no surprise that the fashion industry is one of the leading polluters in the world. Levi’s recently announced the plans to reduce water usage when manufacturing their products by 2025 and it’s not the only brand with sustainability on its mind ahead of the G7 meeting. 

Over the weekend companies such as Chanel and H&M have signed a Fashion Pact, showing that brands are taking note of consumer demands For environmentally friendly options. 

According to an article in Forbes, the Fashion Pact is led by Gucci’s parent company, Keyring which aims to be a company with a net-zero carbon footprint by 2050. The three main parts on the pact are stopping global warming, restoring biodiversity and protecting the oceans. 

32 brands have signed this pact including Burberry, Zara, Nike, Adidas, Coach, Nordstrom, Calvin Klein, Prada, and Tommy Hilfiger’s parent company PHV. While the pact isn’t legally binding, it acts as a set of guidelines and suggestions, including initiatives such as eliminating single-use plastic, reducing micro pollution from synthetic materials, coming up with designs using old clothes and finding ways to recycle. 

The pact says: “Fashion companies are not implementing sustainable solutions fast enough. The industry can’t wait for the consumer to lead this movement- it is up to fashion leaders to take bolder moves today to transition to a sustainable industry.” 

The pact points out the key issue of where brands source their raw material from, so it is encouraging companies to create strategies for revamping agriculture methods in a more regenerative way. 

You can read the entire pact on Keyrings website. 

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