H&M Will Now Include All Supplier and Factory Information For Its Online Clothing
Transparent and ethical.
In conjunction with Fashion Revolution Week (22nd-28th April) H&M announced its efforts towards better transparency across the company. This will allow consumers to be better educated on where their clothing has come from and what they’re made of, all information about materials and the supply chains and factories will be available for all online clothing.
“By being open and transparent about where our products are made, we hope to set the bar for our industry and encourage customers to make sustainable choices,” said Isak Roth, Head of sustainability at the brand. “We are so proud to be the first global fashion retailer of our size and scale to launch this level of product transparency.”
Have you ever wondered where your shirt is made? Now you can find out in which country, city and factory your favourite pieces are produced. We’re proud to be the first global fashion retailer to share this information. Learn more at http://hm.info/1cj7a. #HMConscious #HM #IMadeYourClothes
In addition to all its online clothing, the majority of its homeware will also display the same level of transparency.
If you are shopping in store, items that are also available online will allow you to scan a barcode on the H&M app and access the information.
The move for such a major retailer is a big one but there is still a lot more to do.
Next up, Monki Launches Its First Sustainable Swimwear Collection