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First Look At Burberry’s “Monogram” Collection Campaign Featuring Gigi Hadid

First Look At Burberry’s “Monogram” Collection Campaign Featuring Gigi Hadid

A match made in heaven.


With an extensive history of a prominent heritage brand, Burberry has had its fair share of runway presentations and exclusive launches. More recently, the brand has announced it will debut its first ever “Monogram” collection with a campaign starring model of the moment, Gigi Hadid.

The “Monogram” collection pays homage to the fashion house’s founder, Thomas Burberry, with a signature house code of interlocking “TB” initials celebrating the brands heritage 163 years on. Featuring tonal shades of beige and brown, the capsule collection monogram print was designed by Burberry’s chief creative officer, Riccardo Tisci, with art director and graphic designer Pete Saville.

With the campaign having been shot by renowned fashion photographer, Nick Knight, the collection’s versatility and attention to detail is highlighted. In each shot, Gigi Hadid portrays a different personality, adding depth and drama to the campaign. The shots include the lady, the girl, the boy and the gentleman and the images present a capsule consisting of outerwear, footwear and clothing patterned with the “TB” motif.

The collection will be available from May 22 at selected retailers and online.


Next up, Helmut Langs’ New Talkshow Starring Helena Howard