Whoever came up with the product names is genius.

Pink is the new black - or, the new white sneaker, at least. 

“Can Riri flourish in peace.”

Stand by for some celeb blunders.

A solid case for the cat eye.

Big news for bad gals everywhere.

A fine example for us all.

Liberté, egalité... Rihanna slay

See the label "explore the art of posing."

When and where to cop the new Fenty Trainer Hi.

Will you try them?

God bless the Internet

It's art, everyone.

We think so. Here are our favorite boundary-pushing looks.

The latest from Fenty x PUMA.

And you better have her money 💸💸💸

Literally shining bright like a diamond.

The re-titled project "Waiting for Rihanna" illustrates how to expertly handle being stood up.

Holy shit, it's finally happening.

Shot by Guido Di Salle