PUMA And KOCHÉ Empower Women In New Activewear Collection
Keeping fit can now be done in style.
PUMA and Paris-based label KOCHÉ come together in craftmanship to introduce a new collection of empowered athleisure. Together the brands have designed a range of activewear that is inclusive, fashionable, and functional.
The dynamic line intends to honor women in sport by carefully making pieces that promote movement and comfortability, whilst welcoming every woman to feel good when being proactive. In an exclusive press release, Christelle Kocher gave further insight on the collection, “Ultimately, the collection’s goal is to support women in reclaiming their rightful place in the sports space and to help motivate them to stay active at a time when women are standing out as the movers and shakers in the active industries worldwide.”
When bringing together traditional French artistry and innovation, KOCHÉ has mastered taking long-established expertise and giving it a modern flare. This, paired with PUMA’s proficiency with utility, this couture-enthused collection is not to be undermined.
Whether it be a refreshing jog, quiet bike ride, or quick trip to the grocery store, there are pieces for every whereabout. From tops, hoodies, lightweight jackets, flared pants, leggings, biker shorts, sneakers and a windbreaker, women can now lead active lives in gear that is feminine and well-designed—limited not only to garments and footwear, the new capsule also offers accessories such as a running cap, a gym bag and a waist bag.