The First Intentional Perfume: Orebella by Bella Hadid
Three scents launching May 2nd.
Founded by the iconic supermodel Bella Hadid, Orebella offers a contemporary and innovative take on fragrance. Inspired by Bella’s own story and the importance she believes fragrance has in taking charge of one’s life, Orebella intertwines the worlds of aesthetics and holistics.
Non-alcoholic and essential oil-based, Orebella ensures that it offers the most calming solution to fragrance, perfect for those who may have skin sensitivities like Bella herself. Coined as a blend of Bella’s “past, present, and future,” Orebella has strong ties to its creator, making it heavily sought-after by the star’s fans.
Launching on May 2nd, Orebella has been an ongoing project for over five years. Coming up on its highly anticipated release, Bella spoke to Vogue, where she shared the inspirations behind the fragrance. Meticulously crafted based on her own experiences and her family, Orebella is a one-of-a-kind offering.
Orebella’s first launch will feature three scents: Window2Soul, Blooming Fire, and Salted Muse. Perfect for any occasion, the fragrances are incredibly distinct; Window2Soul is a light, sheer floral with tones of jasmine and rose, Blooming Fire is a warm floral featuring patchouli and bergamot, and Salted Muse is a woody marine, utilizing scents of sea salt, olive tree, and cedarwood. Made of recyclable materials, the intricate geode-shaped bottles invoke Bella’s admiration for vintage perfumery.
Orebella isn’t just alcohol-free and essential oil-infused; it’s hydrating, cruelty-free, vegan and eco-friendly. The scents are all dermatologist tested, making them the perfect solution for those sensitive to fragrance. The bi-phase formula of the fragrances incorporates two layers that moisturize the skin and allow the product to embed itself into its wearer. As said by Bella, simply giving the product a good shake activates the formula, creating a “magnetic perfume that becomes one with the skin.”
In collaboration with renowned fragrance houses Firmenich and Robertet, Orebella challenges the traditional notions of gender of age. Anyone can wear these universal scents. Further, Orebella is committed to giving back—with the creation of the Orebella Alchemy Foundation, the company will donate 1% of net sales from each purchase to like-minded charities and organizations.
Conscious, clean, and gentle, Orebella by Bella Hadid has been marketed as the world’s first intentional skin parfum. Stayed tuned for its release later this week.
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