Jacquemus First Mountain Boutique in Courchevel

Taking fashion to new heights.


Jacquemus stays "on-piste" in a move that mixes luxury fashion with alpine energy, announcing on Friday the opening of its first mountain boutique in the chic and picturesque ski resort Courchevel. 
In a brief Instagram live session from a gondola amidst snow-covered landscapes, designer Simon Porte Jacquemus revealed the exciting news. 

Viral for his avant-garde designs and innovative approach to fashion, the French designer is set to add his take on a new winter luxury shopping experience. 

Located in the heart of the French Alps, this new boutique serves as a further testament to Jacquemus' commitment to expanding the "heights" of fashion, inviting people to elevate their style. 
Courchevel is known to be a haven for fashion enthusiasts seeking a blend of luxury and alpine spirit, and the brand delivers the goods. 



As seen before, Jacquemus' winterwear isn't just about staying warm; it's a functional yet still bold manifesto of self-expression through innovation and avant-garde asymmetry. His previous collections have showcased an array of striking looks, signature play with proportions, color palettes, and iconic handbags that always become the "it" pieces. 

Breaking the conventional boundaries of winter accessories, Jacquemus is the influencer of the influencers. One of the winter staple designs that will potentially be featured at the Courchevel boutique is the viral Jacquemus Balaclava - "La Cagoule Casquette," which fuses utilitarian design with high fashion, becoming an iconic statement piece for the brand’s winter collection



As previous winter collections have left a strong mark, Jacquemus continues to be the one that never goes "off-piste," leaving us anticipating the next destination of innovation and brilliance.