H&M Re-Releases Iconic Collaborations
Celebrate 20 years of H&M.
This year marks the 20th anniversary of H&M’s iconic guest designer collaborations, an initiative that has greatly influenced modern fashion. To celebrate, H&M is re-releasing some of its most legendary collaborative collections as pre-loved items. H&M’s first designer collaboration with Karl Lagerfeld in 2004 set the tone, revolutionizing the industry by making high-end fashion accessible and proving that great design transcends price.
**“Our aim was to introduce the world of fashion to consumers globally, while showcasing our connection to strong, thoughtful, and original design. It connects to the fundamental ethos of H&M: that quality and creativity should be available for everyone.”**
— Ann-Sofie Johansson, Creative Advisor, H&M
Fashion lovers now have a second chance to own pieces from these game-changing collaborations, thanks to H&M's new pre-loved initiative. This exclusive release features items sourced through Sellpy and global vintage retailers, in line with H&M’s sustainability commitment to a circular fashion economy.
**“Through working with pre-loved pieces, we can bring these collections back to fashion fans, giving them the chance to love these collections all over again, while introducing iconic fashion moments from H&M and the world’s top design talents to a new generation.”**
— Jörgen Andersson, Creative Director, H&M
The collection features pieces from an impressive list of guest designers, including Viktor & Rolf, Versace, Marni, Moschino, Stella McCartney, and Sonia Rykiel. The pre-loved garments will be launched in a series of drops across seven global stores and online, with the first drop in Paris on October 24, 2024, and concluding with an online release on October 31, 2024.
For more details and a full range of products, head to H&M’s main campaign page.
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