Be Bold with Sally LaPointe

Half a decade ago, Sally LaPointe relocated her brand's headquarters to the vibrant corner of Howard and Crosby Streets in SoHo. This pivotal move has marked a significant evolution for her brand, culminating in a celebrated return to the runway. 

This return marked the beginning of a brand growth plan. LaPointe strategically appointed Reese Pozgay as the Vice President of Marketing in a move that has seen the brand expand its categories to include bridal wear and accessories such as sunglasses. They have since witnessed a surge in e-commerce traffic and product sales, which is largely attributed to the brand's rising popularity among celebrities, with high-profile fans including Beyoncé and Sydney Sweeney. 

This momentum is evident in LaPointe's resort collection, which she describes as a "love letter" to SoHo. Inspired by the diverse, energetic community that frequents the area, the collection blends the brand's signature bold evening glamor with innovative statement daywear, reflecting both wholesale and customer feedback.

The collection features versatile pieces, such as stretchy yet sophisticated jersey dresses and asymmetrical draped jersey pants. Double-faced satin mini kaftan dresses paired with pants and an expanded denim line cater to a wide range of customers, moving beyond the conventional T-shirt and jeans.

One standout piece, a denim trench coat adorned with Mongolian accents, beloved by Beyoncé, now comes in various styles, including a snake print, lightweight leopard stretch sequin, and a unique garment-dyed, mineral-washed tonal copper dubbed "PDF Denim."

LaPointe's outerwear, featuring new cropped proportions, is complemented by bouclé sweaters, fall's sought-after hot shorts, and cargo jeans with eye-catching bulging pockets. The collection's lookbook, styled by LaPointe herself, was also shot on the block that houses her headquarters, adding a personal touch to the presentation. The customer is at the heart of this collection.

To complete the transition from day to night, LaPointe has infused the collection with bold, confident partywear. This includes sleek black jersey gowns, sheer and sequined high-shine dresses reminiscent of her early designs, embroidered electric blue ensembles, and sleek catsuits topped with feathered mini dresses. Perfect for nights at Rooftop Lounges or dinner parties with friends.

Sally LaPointe's dedication to innovation and her deep connection to her SoHo surroundings have driven her brand's continued success. As she looks to the future, her designs remain a testament to the vibrant, dynamic spirit of New York City, for you.