Balenciaga's Musical Identity Unveiled With A Curated Playlist
A symphony of style.
Tired of listening to the same old tunes and not feeling the festive vibe yet? Well, I've got some good news for you: Balenciaga Music is here to spice up your playlist. The high-end fashion brand is not just about clothes, it's also about music. They have a playlist curated by Swedish singer-songwriter Jay-Jay Johanson, and it's full of bops.
Music is a big part of Balenciaga's identity. The brand's website has all the tracks that play during their runway shows, and they are amazing. The beats are dark and heavy, and they are made by BFRND, who is the husband of Creative Director Demna. Talk about a power couple.
Balenciaga Music just dropped a new edition of their playlist, and this time they let Johanson pick the songs. He chose 30 tracks, some of them are his own dreamy songs, and some of them are classics like "Femme Fatale" by The Velvet Underground, "Buffalo Gals" by Malcolm McLaren, and "The Cross (Ooh The Action)" by Grace Jones. You can stream the playlist on any major music platform, and you can also check out the cool visuals that go with it. They are made by Christophe Brunnquell, a French artist who worked with Johanson on his 2017 "Bury the Hatchet" music video.
Johanson is one of many artists that Demna has invited to create a musical mood for Balenciaga. He has also collaborated with RuPaul, Aya Nakamura, Acid Arab and more. This shows how Balenciaga is not just a fashion brand, but a cultural force that connects with different forms of art, especially music.
If you want to know more, go to Balenciaga's website and enjoy.