Adidas Launches New Sportswear Label with Brand Ambassador Jenna Ortega
Their first new label in 50 years.
For the first time in 50 years, Adidas has launched a new label: Adidas Sportswear. Fronting the brand-new label’s Spring/Summer 2023 Collection is actress Jenna Ortega. Best known as the star of Netflix’s Wednesday, she’s the perfect person to act as Brand Ambassador for the Gen Z-focused label. A longtime fan of the brand herself, Ortega has stated that Adidas sneakers were a key part of her wardrobe growing up, and remain a closet staple for her today.
The Sportswear collection will sit alongside the preexisting Original and Performance labels, and will build on existing heritage pieces for a modern, creative collection. Two highlights are the AVRYN, a new sneaker made from recycled materials, and the Tiro suit, a reimagining of the classic Adidas tracksuit.
The first Adidas Sportswear collection will be available February 9, following early access via the app on February 2.