Crocs Enters the Sneaker Game: A Bold Step with the New Echo Surge

Crocs enters the sneaker market.

POSTED BY ZOE TYLER

With the arrival of fall, Crocs has taken an exciting leap into uncharted territory by launching its very first sneaker silhouette: the Echo Surge. Known for its signature clogs, the brand has swapped its iconic perforations for a sleek, knitted upper in this bold new design.

The Echo Surge isn't arriving alone. It’s part of a larger collection that includes the dynamic Echo Clogs and the Echo Storm Slip-ons, all available in earthy tones that reflect the season. It’s a refreshing move from Crocs, signaling their commitment to blending comfort with style while expanding beyond their traditional look.

To mark the launch, Crocs collaborated with top athletes like Ollie Watkins, who bring the sneaker’s sporty vibe to life with a punch of streetwear energy. It’s a smart partnership, emphasizing the sneaker’s potential to appeal not only to loyal Crocs fans but also to the broader world of sneakerheads and fashion-forward athletes.

With prices starting at €74.99, the collection offers an affordable entry into a more stylish, performance-driven world for the brand. Available now here.
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