Icon Visions and Mads Nørgaard Join Forces at Copenhagen Fashion Week
The fourth collaboration between the two.
Danish fashion labels Icon Visions and Mads Nørgaard have just unveiled a brand new collaboration for Copenhagen Fashion Week. The latest in a series of four, “Iconic Classics” is a unisex collection inspired by the style of the early 2000s. Cecilie Jørgensen, founder of Icon Visions, partnered with photographer Freja Wewer and stylist Maya Soul Paustian to create a nostalgic campaign which reflects the timelessness of true style.
The collection revisits Nørgaard paa Strøget’s iconic “101” t-shirt, first designed in 1967. Just like the originals, all new pieces were produced in Denmark using 100% wool. Highlights included blouses and maxi dresses, with red and black accents adding an extra edge to the classic looks. The collaboration also features a reimagining of the Punk Royal cargo pant from 2001, now called Icon Royal.
The “Iconic Classics” collection is available in store at Nørgaard paa Strøget, Mads Nørgaard, as well as on their website.