Alpagota Is Making Eyewear Care Sexy

Eyewear has always been about flex — frames as jewelry for the face. But Alpagota is taking it one step further: turning the boring act of cleaning your glasses into a luxury ritual. Think jewel-toned sprays, fabrics engineered in Japan, and scents that belong in a niche perfume boutique. Suddenly, wiping your lenses feels less like maintenance and more like self-care.

Cleaning, but Make It Couture

The lineup is all about turning the utilitarian into the indulgent. Vision is their hero: a refillable glass spray that doesn’t just clean but protects against stains and static, infused with scents like Eucalyptus & Patchouli or Sandalwood & Matcha. Then there’s Carré, a Silktech™ cloth that feels more like silk lingerie than something you’d use on a smudge. Together, they transform a chore into a vibe.

Luxury for the Detail-Obsessed

This is eyewear care at its most extra — and people are here for it. It’s not about need, it’s about flex. Because if your glasses are part of your look, shouldn’t their care kit be part of the aesthetic too?