Sydney Sweeney Channels Main Character Energy For Jimmy Choo FW25
The thrill of being both yourself and someone else entirely.
Sydney Sweeney is back with Jimmy Choo, taking center stage in a Fall 2025 campaign that flirts with the edges of reality. Over a year since her first collaboration, Sweeney steps into a world where shoes and bags aren’t just accessories—they’re instruments of transformation. The campaign leans into the thrill of being both yourself and someone else entirely, a playful dance between fantasy and everyday life.
Sandra Choi, Jimmy Choo’s Creative Director, frames it perfectly: these pieces aren’t just worn—they act, perform, and tell stories. Sweeney embodies that idea effortlessly, carrying herself with an energy that feels cinematic, intimate, and alive.
The Collection in Motion
The visuals highlight three standout silhouettes: the Isa Slingback with its daring zebra print, the drop-heel Scarlett Pump, and the streamlined Tylor Loafer. The new Bar Hobo Bag joins the mix, a versatile piece that grounds the collection in both style and function. This campaign isn’t just about shoes—it’s about inhabiting a mood, a character, a moment that feels bigger than life yet unmistakably yours.
FW25 Jimmy Choo is now live online, inviting you to step into a story you didn’t know you wanted to star in.
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