Chloë Sevigny Redefines Glamour In Jimmy Choo's Spring 2025 Campaign

Chloë Sevigny is back, and she’s redefining what it means to be effortlessly glamorous in Jimmy Choo’s Spring 2025 campaign. Unveiled in London on February 4th, the campaign—titled Hyper Glamour—channels the playful, polished energy of the early 2000s while casting Chloë as the ultimate style icon for today. Conceived by Paris-based Ezra Petronio and Lana Petrusevych of Petronio Associates, the visuals and films feature minimalistic sets that let the collection’s bold color themes and hero pieces—shoes, bags, eyewear—take center stage.

Known for her groundbreaking roles and boundary-pushing aesthetic, Chloë brings a magnetic presence to the campaign. With her signature nonchalant attitude and innate style, she reimagines traditional glamour on her own terms. “Personally, I believe the freedom of expression that fashion offers can be really powerful. Slipping on a pair of heels or reaching for your favorite bag can be transformative; you can reinvent yourself from one day to the next. To me, Jimmy Choo is constantly playing with the idea of glamour, presenting it in a fresh and modern way, exploring the emotion of the product, how it makes you feel as much as how it makes you look,” she explains.

Creative Director Sandra Choi adds, “Chloë embodies the spirit of the Jimmy Choo woman – confident, effortless and good fun – she’s alluringly comfortable in her skin possessing a strong sense of self, it’s an energy that draws you in.” The collection dives into high-octane femininity with playful accents like sculptural bows across the STAZ shoes and bags, oversized paillettes on the minimal ISA mule, and the iconic BON BON bag—a nod to a pivotal moment in Jimmy Choo’s evolution. The campaign also shines a spotlight on the IXIA drop heel pump, a signature style that further cements Chloë’s authentic bond with the brand, having previously rocked it on the red carpet during the SS16 campaign.

Jimmy Choo’s Spring 2025 collection is now available on jimmychoo.com and at boutiques worldwide. If you’re ready to step into a world where classic glamour meets a fearless, modern twist, this campaign is your next style obsession.