Opening Ceremony Drops New Denim Line In Collaboration With Chloë Sevigny
Pssttt, it’s eco-friendly…
New York-originating apparel brand Opening Ceremony just announced their most recent collaboration via Instagram. The denim-focused line is the newest addition to the ongoing collaboration between OC and actress, model and fashion designer, Chloë Sevigny.
Since 2008, Sevigny has been designing limited-edition items and capsule collections for the international fashion brand which made it its mission to “bridge the worlds of style, travel and culture” through apparel wear. This time around, the design trio (aka Sevigny and OC-founders, Carol Lim and Humberto Leon) have created a capsule collection which is in line with omnipresent concerns for our environment and the lacking sustainable consciousness in the fashion industry.
According to UN NEWS, “it takes around 7,500 liters of water to make a single pair of jeans” which corresponds to “the amount of water the average person drinks over a period of seven years”. And it probably goes without saying that the chemical dyes and processes used to create the variety of jeans shades that we all so much love, aren’t the healthiest / planet-friendliest either.
As a reaction to that, Opening Ceremony and Chloë Sevigny have come up with a way to create denim “with an eco-conscious, oxygen-based process that eliminates chlorine and the production of harmful drain water”. The respective range consists of a mix of short-sleeved polo shirts, flared mini-skirts, wide-legged trousers and structured, cropped denim jackets.
While the collection is available in OC’s official online shop, the brand highly suggests to check the collection out in-store and “bring your unwanted, old denim pieces” at the same time, to help out with Discover Cotton’s #BlueJeansGoGreen recycling program.
Fingers crossed, more and more brands will be just as inspired by this as we are!