SNL's Heidi Gardner Stars In UGG's Holiday 2021 Campaign
The queen of comedy (and SNL's Mikey Day) embodies "every character on your gift list."
You loved them playing chaotic couples on Weekend Update and now you’re going to love the iconic SNL duo even more in UGG’s Holiday 2021 campaign. Saturday Night Live’s Heidi Gardner and Mikey Day are bringing their hilarious humor to UGG’s global campaign — starring in three skits and a whole lot of fun photos.
Playing characters who you’re most likely to gift this holiday season, such as a spoiled teenager and a “proud mom,” Heidi Gardner describes her freedom in the creative process, saying everyone on UGG’s team made everything come to life.
“Being able to help bring humor to UGG’s holiday campaign and embody these challenging characters to gift wasn’t just fun, it was a clouds-on-my-feet dream come true,” Heidi Gardner said.
And in the gift-giving spirit, UGG is also donating a total of $75,000 to three nonprofit organizations to Every Mother Counts, the Dovetail Project and OneGoal. In honor of their The Proud Mom skit, UGG is donating $25,000 to Every Mother Counts, which is dedicated to “making pregnancy and childbirth safe for every mother.” Similarly, The Spoiled Teen skit is in honor of $25,000 being donated to OneGoal, which works to “create a world where all students can earn a degree.” Lastly, Mikey Day’s The Dad Who Only Wants Socks skit is linked to the Dovetail Project, which “provides skills and supports young fathers.”
To join in on the festivities, you can view UGG’s Holiday 2021 campaign here.