A$AP Rocky x Ray-Ban Turn Cannes Into A Floating Fashion Fever Dream

Cannes just got a serious glow-up. On May 20, amid the cinematic buzz of the Film Festival, Ray-Ban and A$AP Rocky threw the kind of afterparty that doesn’t whisper luxury—it shouts it from the deck of a superyacht. Anchored just behind the Palais des Festivals, the sleek catamaran This Is It transformed into a cinematic fever dream, curated top-to-bottom by Rocky himself. From velvet ropes to vintage movie-house vibes, the event was pure mood: red lighting, Rocky-approved cocktails, cigar smoke curls, and yes—popcorn.

VIP Heat and Sea-Level Style 

The guest list? Stacked. Rihanna and A$AP Rocky led the charge, backed by a wild mix of icons: Jeffrey Wright, Toni Garrn, Paul Pogba, Lance Stroll, Kelly Rutherford, Jameela Jamil, and more turned the deck into a who’s-who of fashion, film, and culture. With sets by Kelvin Krash and A$AP Lou pushing the energy into the stratosphere, this wasn’t just another glitzy Cannes party—it was a style moment wrapped in music and swagger.

Debut Alert: Ray-Ban Wayfarer Puffer 

The party doubled as the runway for Rocky’s latest Ray-Ban drop: the Wayfarer Puffer. Think iconic frames with a bold twist—chunky, padded, and drenched in color. From cherry red to cobalt blue, they were everywhere on board. With the official launch set for June, the yacht crowd got the first taste, proving once again that when Rocky touches it, culture listens.

More Than Hype 

This wasn't just a flex. It was the kind of culture-shaping, genre-blurring moment that cements Rocky’s role as Ray-Ban’s creative director—and a major tastemaker for the now generation. Keep your eyes locked: the Ray-Ban x A$AP Rocky story is just getting started.