A$AP Rocky Named Ray-Ban's First Creative Director
A new era begins now.
Ray-Ban is shaking things up by naming fashion innovator A$AP Rocky as its first-ever Creative Director. Renowned for his trendsetting influence across music and fashion, Rocky (born Rakim Mayers) is set to inject his signature style into Ray-Ban Studios, the creative hub launched in 2016 to celebrate the power of music and bold storytelling.
Kicking off his appointment, Rocky debuts the Blacked Out Collection—a daring redesign of the iconic Mega Icons featuring a brand-new ultra-black lens, scheduled for release in April 2025. This isn’t just eyewear; it’s a full-blown creative revolution. Beyond designing disruptive frames, Rocky will steer campaigns, reimagine store designs, and fuse music, fashion, and art into a new era of Ray-Ban cool.
Redefining Iconic Style
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” says A$AP Rocky. With billions of streams, multiple award nominations, and a career that’s continually defying expectations, Rocky is perfectly poised to lead Ray-Ban into the future. As Ray-Ban President Leonardo Maria Del Vecchio puts it, the brand isn’t just eyewear—it’s a lifestyle. Get ready for a fearless blend of heritage, innovation, and pure creative energy.
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