The Y2K Queen, Paris Hilton Stars In Latest 00s-Inspired Campaign For Coach

The era of dial-up internet, MTV music videos and shows like The Simple Life and The O.C are all fond memories.

But whilst I don’t think we’re in any rush to have them return, one Y2K aesthetic we’re happy to see again is Coach’s Swinger bag. Newly reimagined for the ever-growing fanbase of the mini bag, Coach doesn’t stop with the nostalgia.

The latest campaign features Y2K queen, Paris Hilton, alongside Ricky Thompson and Kim Petras as they dial-up logging into a group chat. Posing and gushing over their bags, the sheer magnitude of the new bag crashes the group chat.

The new campaign comes just in time for the festive season as Kim Petras snuggles up to reindeers and Paris Hilton sports a festive green leather jacket.

The 00s-inspired campaign shows off the collection’s designs, with the bag available in a range of neutral and autumnal tones in a variety of leather and nylon finishes.

The shoulder candy also comes in Coaches signature jacquard and glove tanned leather, one sporting an embellished bitten apple.

The collection ranges from £195-£325 ($262-$437 USD) and is available on the Coach website.
 

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