Fila’s New Campaign Takes Us Back To Y2K
We’re talking velour tracksuits and diamanté. <3
The noughties were a much simpler time. All we had to worry about was having a cute MSN messenger name and the latest flip phone with a customized ringtone.
Fila is transporting us back to better days and serving a blast from the past with their Y2K inspired SS20 womenswear campaign which is part Fast And Furious and part Jenny From The Block.
The campaign images are futuristic whilst also being nostalgic, with girls wearing baby pink velour tracksuits, logo denim and diamanté detailed Disruptor’s. Cropped tops, hoodies and leggings give us the sportswear hit that we love the brand for. Fila want to promote Girl Power and show how girls can be cute and badass at the same time. We LOVE.
The SS20 collection is available to shop now on Fila.co.uk.